From storm to golden flow

COTY gave us one line to build a world around: the world is noisy, but our path is clear. For their leadership conference in Monaco we created the full visual identity, from a liquid-gold emblem with navy type to the opening and closing films. The story moves from a black, storm-tossed ocean through a vortex of golden light that settles into the conference emblem, then dives into a coral reef coloured in the codes of COTY's brands before surfacing at a midnight-blue boat in golden-hour light. AI-rendered storyboards, generative video and CGI where precision mattered, cut down into stings and loops for every break in the programme.